The Importance of the Creative Sector in Placemaking


April 16, 2024


2:00 pm


Dance City, Temple Street, Newcastle upon Tyne NE1 4BR

Join us for the very first of our Creatively Centred events, a series of lively discussions and expert lectures by Creative Central NCL and friends

Book free tickets now.

The first event The Importance of the Creative Sector in Placemaking is in partnership with Generator.

Join us at Dance City with guest speaker Shain Shapiro, one of the world’s leading music and cultural policy thinkers.

Shain will be in conversation with Sarah Green, Chief Executive of NewcastleGateshead Initiative about his book This Must Be The Placewhich introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed.

Afterwards, Shain will moderate a panel discussion moderated with music, policy, and placemaking experts to explore the strategies employed to integrate creativity and placemaking, and you’ll get some practical takeaways for your own practice or role. Our panellists are:

Josh Daniel, Head of Interval Records: from a performing artist gracing the stage at the MOBO awards, to an entrepreneur scaling two multi-million pound businesses, Josh’s experience of over 10+ years in the music industry meant he was ideally placed to head up Interval Records, a joint venture label partnership between Universal Music Group’s EMI North division and creative talent development agency Generator, focuses on developing talent and industry infrastructure outside of London.

Jennifer Geddes, Communications Manager, UK Music: from her early days running festivals, booking bands and supporting grassroots music, Jennifer now heads up comms for UK Music, addressing issues facing the music industry, from AI and Brexit to music education and diversity.

Adam Behr, Senior Lecturer in Contemporary and Popular Music at Newcastle University: his research covers the connections between music, politics, the music industries, music tourism, and cultural policy. This has included live music censuses and mapping, examinations of the cultural value of live music, as well as work on the relationships between music and political campaigns, and investigations of digitisation, copyright and musical practice.

Book free tickets now.


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